I was involved in the production and on-site coordination of the pop-up, working closely with the different teams, suppliers and partners to make sure everything came together smoothly.

Alongside the pop-up, I also coordinated the influencer activation, managing logistics, timings and communication to create a seamless experience around the brand. From set-up and production to the activation itself, I was hands-on throughout the process, making sure all the moving parts were aligned and the experience felt true to the SIMONMILLER identity.