MoneyToPay is CaixaBank’s prepaid digital payments app, designed to offer users a secure and seamless way to manage their prepaid cards.

As Product Manager, I was involved from the initial concept through to launch, leading the definition of the MVP, building the product roadmap, and coordinating with design, tech, and compliance teams. I worked closely on user flow optimization, feature prioritization, and aligning the product with both user needs and business objectives.

Key Results:

• Successfully launched the app on schedule, achieving +35% user growth within the first 6 months.

• Reduced onboarding time by 40% through improved UX and clearer in-app guidance.

• Boosted App Store rating from 3.2 to 4.4, driven by continuous iteration based on user feedback