Fiorucci is an iconic Italian fashion brand founded in Milan in 1967, known for its bold, playful aesthetic and lasting influence across fashion and youth culture.

In Summer 2025, Fiorucci shot its Hot Winter campaign in Ibiza. I joined the production team as set designer and styling assistant, supporting the visual development and on-set execution.

The project also extended into a launch event at Jondal, featuring a pop-up store experience that brought the campaign into a physical, immersive setting.