Farm Rio

Farm Rio

Farm Rio

A brand activation for FARM RIO in Ibiza, combining retail, experiential and community elements through a temporary pop-up in Cala Jondal. Managed the on-site coordination and production, ensuring the activation was delivered smoothly and aligned with the brand’s identity and objectives.

A brand activation for FARM RIO in Ibiza, combining retail, experiential and community elements through a temporary pop-up in Cala Jondal. Managed the on-site coordination and production, ensuring the activation was delivered smoothly and aligned with the brand’s identity and objectives.

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About the project

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About the project

More than 2 months working alongside the FARM Rio Brazil team to bring their As Cariocas activation to life in Ibiza, through a pop-up in Cala Jondal.

I was involved in the production and on-site coordination of the project, working across the different teams, suppliers and moving parts to make sure everything came together smoothly — from the initial set-up to the activation itself.

It was a hands-on project, managing the day-to-day production on the ground, coordinating people and logistics, solving things as they came up and making sure the final experience stayed true to the FARM Rio spirit.

A beautiful project to be part of, and a great experience bringing a piece of Rio to Ibiza.

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